Join the #NoToyGuns Campaign!

Play should be fun—but it doesn’thave to involve toy guns. Exposure to violent play can influence young people’s behaviour and attitudes, blurring the line between pretend and real-world harm.

The #NoToyGuns campaign encourages young people, parents, schools, and communities to explore safer, more positive ways to play. Through our social media video campaign, we invite everyone to swap toy guns for other objects and share their pledges online.

By taking part, you’ll help raise awareness about the impact of violent play, promote safer alternatives, and inspire creativity and teamwork. Join us, share your story, and be part of a movement that proves play can be safe, fun, and positive for all!

‍ ‍ “We don’t need no Toy Gun, We can play with paper planes!”

What is this campaign?

It is a community awareness campaign done through social media that highlights the impact of toy guns and exposure to violence on young people. Campaign posts includes:

    * Social media campaign (#NoToyGuns)
    * Educational content (videos, talks, posts)
* School/community engagement activities

Who can join?

Target audience:

  • Young people

  • Parents and caregivers

  • Schools and teachers

Stakeholders/supporters:

  • Local councillors and MPs

  • Community organisations

  • Youth groups

  • School leaders

How can we join?

The social media campaign videos will be recorded wherever, whenever, through individuals or groups. People are encouraged to replace their toy guns with any other object of their choosing. This swap demonstrates fun can still happen, even if there is no toy guns involved.

We will also use social media hashtags (#NoToyGuns) to spread the message throughout each video; to not keep toy guns in their homes.